Kanye West is furious with Adidas and has taken aim at the company's senior vice president and general manager, Daniel Cherry III, in another social media rant.
Over the weekend, the rapper lashed out at Cherry in a series of posts about him feeling that he is losing control of his Yeezy footwear brand.
In the first post directed at Cherry, the "Jesus Walks" hitmaker shared a screenshot of a news story about Cherry being hired by Adidas after he worked as DC Comics' general manager.
"Hi my name is DC I was hired by the recently deceased Kasper without YE's knowledge to run the most culturally influential brand in the world," West captioned the now-deleted Instagram post. "I got ideas Starting with this hat They gave me the job over Mark Minor because they love my hat idea Damn I miss Kasper."
West's other Instagram posts made fun of Cherry wearing hats and also took aim at venture capitalists.
"F*** A VC ... NOW WHAT," he wrote in one post.
Another post, seemingly aimed at Cherry read: "VENTURE CAPITALIST WHO'S ONLY ADVENTURE IS CAPITALISM," he wrote. "CAN'T CREATE SO THEY TRY TO OUT COUNT THE CREATIVES. DIE SLOW."
West took aim at Cherry once again in another post with a lengthy caption about an alleged incident involving Lil Uzi Vert.
The 45-year-old claimed that Cherry told Lil Uzi Vert that he should have "TAKEN IT TO THE HANDS" with West in the past.
"IF A GOOD LIKE DC CAN TRY ME THEN MY REPUTATION ISNT BAD ENOUGH," the post read. "TELLING UZI RIGHT IN FRONT OF ME THAT BACK IN THE DAYS HE WOULD HAVE TAKEN IT TO THE HANDS THEN EMOTIONALLY BLACK MALE ME TO GET ON THE PHONE WITH HIS DAUGHTER THEN START LYING TO HIS OWN CHILD."
"YOU AINT FINNA TAKE IT TO THE HANDS YOU FINNA TAKE IT TO THE HANDS I GOT MY NEW YORK TIMES COVER READY FOR WHEN YOU GET FIRED," he added.
West has made fake newspaper covers to make fun of others in recent months, including Pete Davidson.
Kanye added in another post: "I GUARANTEE YOU'LL HAVE TO RELOCATE BEFORE I'M LEGALLY FINISHED WITH YOU."
Newsweek has contacted Adidas for comment.
Most of the posts have been deleted, but they have been documented by Instagram account, yearchives.
West's outburst comes after he shared a plethora of posts about his family and others in his life last week.
The rapper launched a tirade against his former mother-in-law, Kris Jenner, seemingly accusing her and the porn industry of "destroying" his family.
This outburst comes amid West's ongoing separation from Jenner's daughter, Kim Kardashian.
He also referred to the men who have had children with the Kardashian-Jenner sisters as his "fellow c** donors" in a since-deleted Instagram post.
Uncommon Knowledge
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Newsweek is committed to challenging conventional wisdom and finding connections in the search for common ground.
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